Elif Demir — Product Designer & Frontend Developer

Redesigned a cluttered analytics tool into a focused dashboard used daily by 4,000+ teams.

Problem

Users couldn't find key metrics and support tickets were rising.

Solution

Ran 12 interviews, rebuilt the information architecture, and shipped a new React dashboard with saved views.

Result

Support tickets down 38%, daily active use up 2.1x.

Designed and built a 3-step onboarding that replaced a 9-screen form.

Problem

60% of new users dropped off before funding their account.

Solution

Cut the flow to 3 steps with inline validation and clear progress feedback.

Result

Activation rose from 40% to 71% in six weeks.

Built a component library and Figma kit for a fast-growing store.

Problem

Every page looked different and engineering was slow.

Solution

Created 40+ reusable components with design tokens and documentation.

Result

New pages ship 3x faster with a consistent brand.